To start a conversation about school zone safety, we placed an anamorphic, vinyl decal on a school zone road during back-to-school week. Unpaid media coverage and discussion went as far as Australia. 

Client: The Community Against Preventable Injuries

We leveraged the social network and the community's desire to support local business. 

Client: Vancity Savings Credit Union

Our client wanted to use washroom advertising to address planning for a designated driver. The problem is that most people are a couple of drinks deep before they "break the seal," and unfortunately over the 0.05% BAC limit.

Client: Insurance Corporation of British Columbia (ICBC)

Instead of chopping down trees to create a printed annual report, we produced it online – but our client still wanted a piece to hand out at meetings.

Client: Encorp Pacific / Return-It Recycling

For Movember, we created a coasters where drinkers were prompted to wear our Mo's and engage through our and their social channels. 

Client: Granville Island Brewing

To create conversation about school zone awareness, we called attention to offenders of the 30 km/h speed limit. A remote camera was triggered by speed radar and the image was displayed for a short period of time.

Client: The Community Against Preventable Injuries

We wanted to create a fun reminder that the winning excitement can happen anywhere and with good odds in your favour, the need to "Win Responsibly" is even more necessary. 

Client: Tim Hortons

Our distracted driving campaign featured lenticular and digital display ads to shift drivers' perceptions of what they could be missing (or hitting), when they check their phone behind the wheel. 

We also looked to disrupt the idea of phone interactions in the online space, where we showed the consequences of texting while driving.

Client: Insurance Corporation of British Columbia (ICBC)

Our back-to-school ad in the campus papers meant to remind students of the good times and empty beer cases ahead. 

Client: Alexander Keith's

How would Santa know what outdoor enthusiasts want for Christmas? After all, he sits around checking lists and eating milk and cookies. Our version of the holiday gift-giver is uniquely MEC and aims to bring a little magic to the retail world. 

Client: Mountain Equipment Co-op (MEC)

The commitment to conscious banking was celebrated with a board built out of more than 65,000 recently decommissioned Canadian pennies by a local, social enterprise that provides meaningful employment to individuals with developmental disabilities.

Client: Vancity Savings Credit Union

Those old refrigerators in basements or garages are energy beasts – it's time to round them up. But instead of you doing the hard work, OPA will. 

Client: Ontario Power Authority

Most people in Halifax didn't know why buying locally-sourced, organic produce was worth the added cost. Our client wanted people to question what they buy at the grocery store. 

Client: Home Grown Organic Foods

To change the perception that all TELETOON aired was cartoons for children, they created a segment at night, called The Detour, for more mature audiences.

Client: TELETOON

A real-time feed of the current wait times (edwaittimes.ca) at local hospitals reminds commuters that accidents don’t simply “happen”—they’re predictable and preventable. So whether you’re going to work or coming home, think about the risks you’re taking and the choices you’re making.

Data served would depend on driving direction. Example: those headed into downtown would see the current wait time at St. Paul’s; those driving out would see the wait time at VGH.

Client: The Community Against Preventable Injuries

BC needs more nurses. The province promised to get more nurses on the job and the Union wanted to remind them that the commitment needs action – but not in an overly forceful way. 

Client: BC Nurses Union

A new-to-world cider brand developed through rounds of research and various iterations including naming, logo and package design.

INDOCHINO, the premium made-to-measure experience, offers direct to consumer fashion options at ready-to-wear prices. Here are some visual samples of my time as the in-house creative lead.